Ztoiq is a clothing brand built for people who value purpose over trends. Their mission? To empower wearers through timeless design, quality craftsmanship, and mindful living. But before our work, Ztoiq lacked a consistent brand identity. The visuals, voice, and messaging didn’t reflect the strength and simplicity the brand stood for.

Our goal:
Build a clear, cohesive brand system that embodies quiet confidence, durability, and sustainability — across every touchpoint.

We started by defining the br

and’s core values:
Durability, Mindfulness, Resilience, Composure, Comfort.

Then, we shaped a brand voice that’s strong but never loud — direct, calm, and empowering.

For the visual identity, we created:

• A bold wordmark logo in Grafika — clean, modern, and timeless

• A refined color palette: Chinese Black, Sonic Silver, and White for contrast and elegance

• Clear typography using Grafika (headlines) and Poppins (body) for readability and style

• A full set of brand guidelines covering logo use, spacing, digital & print rules

  Every detail was designed to reflect the brand’s mantra:

It’s in you.